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We are looking for a hands-on, data-obsessed Social Media Performance supervisor to own the quality and ROI of spends on KOL and SEM across China’s social platforms (WeChat, Weibo, Douyin, Xiaohongshu, etc.). You will challenge algorithms, creatives and bids every day until the CPA beats the target. This is an individual-contributor position with direct impact on a multi-million-RMB annual media budget.
我們正在尋找一位數(shù)據(jù)驅(qū)動(dòng)型的社交媒體績(jī)效主管，全面負(fù)責(zé)全品牌全品類在中國(guó)的社交平臺(tái)（微信、微博、抖音、小紅書(shū)等）上的KOL投放與SEM廣告的質(zhì)量及投資回報(bào)率（ROI）。你將每天挑戰(zhàn)算法、創(chuàng)意與競(jìng)價(jià)策略，直至CPA優(yōu)于目標(biāo)。 此崗位為個(gè)人貢獻(xiàn)者角色，對(duì)公司每年數(shù)百萬(wàn)人民幣的媒體預(yù)算產(chǎn)生直接影響。


Key Responsibilities
主要職責(zé)
1. Strategy