職位描述
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崗位職責(zé) Job Description:
1. 引領(lǐng)抖音平臺發(fā)展,制定在新興快速發(fā)展平臺的策略,管理和平臺的關(guān)系和主導(dǎo)平臺上的商業(yè)條款。
Lead Douyin platform development, build the strategy for emerging channels and seize business opportunities, manage the relationship with Douyin including the commercial terms.
2. 制定抖音的年度/季度聯(lián)合生意計劃 (銷售基礎(chǔ)提升),并充分和平臺達成一致。
Lead annual and quarterly Joint Business Plan (JBP) including sales fundamental improvement plan, and make sure the JBP aligned with platforms.
3. 主導(dǎo)抖音平臺的活動和營銷計劃,并充分置換平臺資源和利用平臺大數(shù)據(jù)。
Lead the trade promotion and marketing plan on Douyin, fully leverage platform resource and big data, and get disproportionately support from platforms.
4. 優(yōu)化和管理整個運營流程,并與營銷、物流、BU等部門協(xié)調(diào),實現(xiàn)卓越運營。
Optimize and manage the entire operation process and coordinate with Marketing, Logistic, BU etc. to deliver operation excellence.
5. 帶領(lǐng)團隊運營新興平臺,包括直播間管理、促銷策略、產(chǎn)品布局等
Lead team to operate emerging channels, e.g. live streaming management, promotion strategy, product assortment, etc.
6. 管理DP(包括官旗及矩陣號)、進行數(shù)據(jù)分析、用戶體驗優(yōu)化,提升消費者體驗。
Manage DP (Douyin Partners) and live accounts, on site analysis, and user experience optimization to improve customer online shopping experience.
7. 制定達人直播及運營策略,帶領(lǐng)團隊完成達人直播目標。
Deliver KOL live streaming strategy to achieve KOL live streaming GMV target.
專業(yè)資質(zhì)要求 Professional Requirements :
1、本科及以上學(xué)歷,電子商務(wù)相關(guān)專業(yè)優(yōu)先。
Bachelor degree or above, major in E-commerce is preferred.
2、至少5年相關(guān)工作經(jīng)驗,必須具備抖音平臺運營經(jīng)驗。
At least 5 years relevant experience in China ecommerce, must have experience on Douyin platforms.
3、熟悉平臺活動和規(guī)則,熟悉抖音平臺店鋪運營策略、直播及營銷玩法。
Familiar with platform activities and rules, familiar with Douyin platform store operation strategy, live streaming operation and emkt etc.
4、擅長數(shù)據(jù)分析,包括日常產(chǎn)品運營分析,流量及轉(zhuǎn)化分析,營銷策略等。
Good at data analysis, e.g. product analysis, traffic and conversion analysis, eMedia strategy etc.
5、擅長管理DP和矩陣號直播團隊,具有團隊管理能力
Good at DP and live management, have team management capability.
6、良好的溝通表達能力,有責(zé)任心,思維活躍,有較好的邏輯性以及團隊協(xié)作能力。
Have good communication skills, sense of responsibility, active thinking, good logic and teamwork skills.
7、具有較強的抗壓能力和學(xué)習(xí)能力。
Strong ability to work under pressure and learn well.
8、熟練使用英文溝通。
Expert of English communication.
1. 引領(lǐng)抖音平臺發(fā)展,制定在新興快速發(fā)展平臺的策略,管理和平臺的關(guān)系和主導(dǎo)平臺上的商業(yè)條款。
Lead Douyin platform development, build the strategy for emerging channels and seize business opportunities, manage the relationship with Douyin including the commercial terms.
2. 制定抖音的年度/季度聯(lián)合生意計劃 (銷售基礎(chǔ)提升),并充分和平臺達成一致。
Lead annual and quarterly Joint Business Plan (JBP) including sales fundamental improvement plan, and make sure the JBP aligned with platforms.
3. 主導(dǎo)抖音平臺的活動和營銷計劃,并充分置換平臺資源和利用平臺大數(shù)據(jù)。
Lead the trade promotion and marketing plan on Douyin, fully leverage platform resource and big data, and get disproportionately support from platforms.
4. 優(yōu)化和管理整個運營流程,并與營銷、物流、BU等部門協(xié)調(diào),實現(xiàn)卓越運營。
Optimize and manage the entire operation process and coordinate with Marketing, Logistic, BU etc. to deliver operation excellence.
5. 帶領(lǐng)團隊運營新興平臺,包括直播間管理、促銷策略、產(chǎn)品布局等
Lead team to operate emerging channels, e.g. live streaming management, promotion strategy, product assortment, etc.
6. 管理DP(包括官旗及矩陣號)、進行數(shù)據(jù)分析、用戶體驗優(yōu)化,提升消費者體驗。
Manage DP (Douyin Partners) and live accounts, on site analysis, and user experience optimization to improve customer online shopping experience.
7. 制定達人直播及運營策略,帶領(lǐng)團隊完成達人直播目標。
Deliver KOL live streaming strategy to achieve KOL live streaming GMV target.
專業(yè)資質(zhì)要求 Professional Requirements :
1、本科及以上學(xué)歷,電子商務(wù)相關(guān)專業(yè)優(yōu)先。
Bachelor degree or above, major in E-commerce is preferred.
2、至少5年相關(guān)工作經(jīng)驗,必須具備抖音平臺運營經(jīng)驗。
At least 5 years relevant experience in China ecommerce, must have experience on Douyin platforms.
3、熟悉平臺活動和規(guī)則,熟悉抖音平臺店鋪運營策略、直播及營銷玩法。
Familiar with platform activities and rules, familiar with Douyin platform store operation strategy, live streaming operation and emkt etc.
4、擅長數(shù)據(jù)分析,包括日常產(chǎn)品運營分析,流量及轉(zhuǎn)化分析,營銷策略等。
Good at data analysis, e.g. product analysis, traffic and conversion analysis, eMedia strategy etc.
5、擅長管理DP和矩陣號直播團隊,具有團隊管理能力
Good at DP and live management, have team management capability.
6、良好的溝通表達能力,有責(zé)任心,思維活躍,有較好的邏輯性以及團隊協(xié)作能力。
Have good communication skills, sense of responsibility, active thinking, good logic and teamwork skills.
7、具有較強的抗壓能力和學(xué)習(xí)能力。
Strong ability to work under pressure and learn well.
8、熟練使用英文溝通。
Expert of English communication.
工作地點
地址:南京鼓樓區(qū)鼓樓創(chuàng)新廣場博西家電總部
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詳細位置,可以參考上方地址信息
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職位發(fā)布者
HR
博西家用電器(中國)有限公司
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家電業(yè)
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1000人以上
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公司性質(zhì)未知
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南京市中山路129號中南國際大廈21層
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